Filament sensor not detecting filament

I have to hold the filament in a really awkward angle for the sensor to detect it. Can someone tell me what is going on here?

I have to tilt it up and to the left for it to register, which suddenly happened without a reason… How do I fix this?

The first picture is me forcing it into a working position, the second is without me doing anything, its coming straight from the roll

This happened while I was changing the filament to the luminous roll. Both rolls were bought from the velleman website, so I would assume this is not a sizing issue.